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The interesting fact is that Maxibit was right on the spot and totally revolutionary from the beginning, and has never changed. In the 70s, Erik Ahlberg started the company on the idea to liberate the exhibition industry and provide a set of innovative marketing tools to make it easier for leading premium brand companies to look good and get out and meet with people anywhere, anytime. At the core of the idea was to pack the advertising billboard into a lightweight, portable and totally reusable invention, more environmentally friendly and better for marketing communication than the booths built by craftsmen.
With some great inventions Maxibit created a new world standard – a standard now taken for granted everywhere.